Why We Exist

At Found., we’re on a mission to modernize the thrift shopping experience by reimagining what secondhand retail can look and feel like. We combine the principles of circular fashion with a fresh, thoughtfully designed retail environment that challenges outdated perceptions of thrift. Our curated collections prioritize quality, style, and relevance—delivering a high-end feel without compromising on affordability.

By streamlining our operations and embracing modern retail strategies, we’re able to elevate the shopping experience while keeping pricing accessible and fair. Every item we select, every fixture we design, and every interaction we foster is part of our commitment to making fashion more sustainable, more inclusive, and more inspiring—for both our customers and our community.